Digital Bridge

Outdoor Media solutions | Riyadh

Digital Bridges, Riyadh’s premiere digital out-of-home network has come to unequivocally dominate and transform the local outdoor scene.

Uniquely powerful, they are installed along 7 key major and main roads of the city which experience heavy and stand still traffic on a daily basis. Installed in consecutive order for maximum impact and exposure, there’s no missing them at key intersections, junctions and bottleneck stretches widely used by residents and visiting tourists.

Geographically well dispersed leading to all areas of the city, approximately 70km worth of road distance is covered from point to point. Widely recognizable, Riyadh Digital Bridges assist hundreds of brands each year to make their communication known to the masses.

Consists of only premium faces
Installed on highway overpasses, underpasses and pedestrian bridges
Stretch the entire width of oncoming lanes and highways (subject to location)
Experience little to no obstruction from surrounding environment
Deliver unmatched line of sight exposure to motorists
Capture attention of audiences from both main and service roads
Visible from significant distances
Locations experience reduced speeds and stand still traffic
Landscape orientated
Day-part messaging capable
Static or animated artwork permitted

Installed both within the city central area and along the ring roads of Riyadh. Each respected road leads to/from heavily populated commercial/residential vicinities and are undeniably the city’s lifeline road arteries.

North ⇄ South

King Fahad Road
King Khalid Road
Prince Turki Road
Eastern Ring Road

East ⇄ West

King Salman Road
Northern Ring Road
Makkah Road (Khurais)

10 second ad display per loop
Operate for 20 hours per day

Minimum quantity of 1 circuit (15 faces per circuit)
Minimum booking period of 2 weeks
Alternative booking periods upon request

Average panel size: 23.3 x 2.4 meters (w x h)
Artwork specification document outlines exact dimensions and file formats required for creative development
Artwork to be shared 2 local working days (Sunday till Thursday) prior launch of campaign via email or file transfer domains

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